Co-Founder & Creative Director, Calienna
What every great brand needs, most people never give themselves: a clearly defined core. Christian Cervantes has spent twenty years building brands for clients including Nike, Google, Calvin Klein, Coca-Cola, BBC and New York Fashion Week, first in New York, then London, now Vienna, where he co-founded Calienna, a concept store built around plants, presence, and reconnection. His talk makes the case that the discipline behind a great brand is the same discipline behind a clear life.
